SurveyPlanet Blog

Your ultimate resource for online survey creation and ideation.

What is a Survey and What Types of Surveys are Qualitative vs. Quantitative?
  • 5 min read
  • Survey

What is a Survey and What Types of Surveys are Qualitative vs. Quantitative?

If you’re new to the world of creating surveys, you might have a few questions about what a survey is and different types of surveys. At SurveyPlanet, we give you the tools you need to create any survey. We also want to help you understand how to create better surveys that serve your distinct purposes. Read below to learn more about surveys and what makes them qualitative vs. quantitative. What is a Survey?A survey is a method that gathers information from a select sample of people. You then use the responses from surveys to gain insights and data that enable you to draw conclusions about a subject. In a survey, the sample size represents a larger population. There

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What Makes a Bad Survey Question?

What Makes a Bad Survey Question?

You might think that any survey question is a good one because it’s helping you to gain valuable insight from your respondents. But it’s important to ask the right questions. When respondents take a survey filled with good questions, they are more likely to have an enjoyable experience and finish the survey. When a respondent comes across one or several bad survey questions, it might rub them the wrong way and even cause them to click away from your survey. Below are examples of bad survey questions you should avoid using. Leading QuestionsLeading questions are questions that use bias language to influence the participant’s answer selection. The problem with leading questions is that the question might seem

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What’s the Best Time of Day to Send a Survey Email?

What’s the Best Time of Day to Send a Survey Email?

Congrats — you just finished creating a survey! Now you need to email potential participants about the survey so they can take it. But when should you send the email? By getting the timing just right, you can increase the number of survey respondents, which in turn increases the number of results. Discover the best time of day to send a survey email below. What’s a Survey Email?A survey email contains a link to the survey you want your email list to respond to. It’s best practice to not only include a link, but also a survey description, how long it will take to complete and why the respondent should care enough to take it. If you’re

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5 Survey Analysis Tips to Glean Better Insights

5 Survey Analysis Tips to Glean Better Insights

Congratulations on finishing your survey with SurveyPlanet. Now that you’ve gathered the responses, it’s time to analyze them. Whether it’s been a few weeks or a few months since you last revisited the survey, it’s always a good idea to refresh your memory of your survey’s goals and purpose. Look for the most valuable result you are trying to find the answer to and keep this in the back of your mind as you analyze. If you come across relevant data, you will recognize it much sooner. To start analyzing your survey, click on the export results button to export your survey results into your favorite format like Excel. SurveyPlanet Pro offers several other export

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Surveys vs. Questionnaires: Your Ultimate Guide

Surveys vs. Questionnaires: Your Ultimate Guide

You might wonder if a survey is the same thing as a questionnaire. Don’t worry; you’re not alone! Although they seem similar, surveys and questionnaires are two quite different things. Before you start building out your next survey or questionnaire on SurveyPlanet, learn what makes each unique and then decide which one works best for your objective. SurveysA survey is a series of questions a company or organization asks to gain insight or data from a set of respondents. Survey questions are typically closed-ended with few short-form answers. Surveys sometimes include question branching, which takes survey users to specific questions based on their previous answers. Question branching helps to ensure the company is collecting as customized, relevant data

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What Do I Do With My Survey Responses?

What Do I Do With My Survey Responses?

Congratulations, you just finished collecting responses from your survey! Now what? Gathering responses was only the first step. Not only does SurveyPlanet make creating surveys easy, but also exporting and interpreting the data. Learn what to do with your survey responses after you collect them with our tips below. Clean Your DataBefore you start diving deep into data analysis, it’s important to clean out your data. Cleaning your data eliminates any outliers that may throw off your final results. It also helps ensure all your data is relevant and from a real person, not a bot. When combing through your answers, look out for the following warning signs: Fast Completion Times – You should know the average time it takes

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11 Tips for Creating an Engaging Online Survey

11 Tips for Creating an Engaging Online Survey

Surveys serve one primary purpose: to gain insight from respondents. Without a proper strategy in place, you run the risk of creating a boring survey that may lead to a low response rate. But if you create an engaging online survey, respondents will not only provide better answers—they will likely be more willing to participate in the first place. Creating an engaging online survey with SurveyPlanet is easy to accomplish with the following 11 tips. 1. Use a Catchy Title to Entice RespondentsThe first step to creating an engaging online survey starts with the title. Instead of “customer satisfaction survey,” why not make the title more specific, like “How was your experience?” or “Tell us what you think and

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Top 8 Ways to Gain Insight From Your Customers

Top 8 Ways to Gain Insight From Your Customers

One of the biggest challenges your business will face is finding out how your customers feel about your products and services. Every customer is different. From their backgrounds and interests to their beliefs, they all have diverse wants and needs. Gaining insight from your customers enables you to create better buyer personas. Better buyer personas lead to more effective marketing strategies. Once you discover the factors that lead a customer to choose your company over a competitor, you have an advantage. Find your advantage with the top 8 ways to gain insight from customers listed below. 1. Give Customers a Survey or QuestionnaireOne of the best ways to gain insight from customers is by simply asking for it. Online surveys

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Market Research 101: What Questions Should You Be Asking?
  • 5 min read

Market Research 101: What Questions Should You Be Asking?

Before you launch your next product or business, it’s important to take the time to complete some marketing research. Market research will tell you what competitors are doing, and if your ideas are profitable. An essential part of market research is figuring out your target audience, which will help you create an effective marketing strategy. While there are lots of different components of market research, the most important is asking the right questions. SurveyPlanet is here to help you do just that. Read through our guide and learn what types of market research questions you should be asking your audience. Primary ResearchBefore we dive into specific questions you should ask, it’s important to grasp the main concepts of

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