Market Research

A collection of 2 posts

When are Surveys an Appropriate Method of Research?

When are Surveys an Appropriate Method of Research?

With so many different methods of research, how do you know if a survey is the right method for you? Surveys can be used for everything from understanding the market to learning how happy employees are at work. If you need an effective way to conduct research, an online survey is a perfect choice.

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Top 8 Ways to Gain Insight From Your Customers

Top 8 Ways to Gain Insight From Your Customers

One of the biggest challenges your business will face is finding out how your customers feel about your products and services. Every customer is different. From their backgrounds and interests to their beliefs, they all have diverse wants and needs. Gaining insight from your customers enables you to create better buyer personas. Better buyer personas lead to more effective marketing strategies. Once you discover the factors that lead a customer to choose your company over a competitor, you have an advantage. Find your advantage with the top 8 ways to gain insight from customers listed below. 1. Give Customers a Survey or QuestionnaireOne of the best ways to gain insight from customers is by simply asking for it. Online surveys

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